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แนวคิดการเป็นผู้ประกอบการ (Entrepreneurial Mindset)


BUU




About This Course (เกี่ยวกับรายวิชา)

Concepts and principles of entrepreneurial; analysis and evaluation of business opportunity; method of new business development; process of business; business model and how to earn money; agile organization; characteristic and work pattern of entrepreneur in the age of digital.

Categories (หมวดหมู่)

Business and Management

Course content (เนื้อหารายวิชา)

Chapter 1: The basic concept of entrepreneurship
Chapter 2: The Basic Steps of Starting and Operating a New Business
Chapter 3: Business Models and Generating Initial Income
Chapter 4: The Characteristics and Qualities of Successful Entrepreneurs in the Digital Age

Learning Objective (วัตถุประสงค์)

1: Able to define and explain the basic concepts of entrepreneurship in a way that is academically correct.
2: Able to identify and explain the basic steps of starting and operating a new business, with an understanding of sequence and essence.
3: Able to classify and explain the elements of a business model and how to generate initial income with understanding.
4: Can clearly explain the characteristics and qualities of successful entrepreneurs in the digital age.

Evaluation and Score Criteria (เกณฑ์การวัดและประเมินผล)

Students will be evaluated through lesson quizzes (70 points) and a final post-test (30 points). A total score of 70% or higher is required to pass the course and receive an online Certificate of Completion.

Note (คำแนะนำสำหรับผู้เรียน)

1. Learners should complete all quizzes within each lesson and the final post-test.
2. Learners are encouraged to review the content and practice independently.
3. Total learning duration: 3 hours.
4.Maximum of 2 exam attempts allowed.

Teacher (ผู้รับผิดชอบรายวิชา)

Course Staff Image #1

Assistant Professor Kamolchanok Sreshthaputra

Lecturer, Department of Communication Arts,
Faculty of Humanities and Social Sciences, Burapha University
E-mail : kamolchanok@go.buu.ac.th

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